Eric Socratous
Multilingual appointment websiteControlled launch

Natelier

A multilingual website for a private nail studio in Limassol, with services, prices and appointment requests designed for mobile.

Information architectureMultilingual customer journeysPrivacy requirementsAI-assisted implementationLaunch planning
My role

I set the website brief, page structure, four-language customer journey, privacy rules and controlled launch plan. AI coding agents handled implementation.

Current Natelier English landing page with the Nails by Natalie headline, appointment actions and a manicure concept image.
Live English homepage screenshot, 29 Aug 2026.Controlled soft launch; hero image is labelled as concept imagery.

Overview

The challenge

The studio needs to show services, prices and hours in four languages while keeping its address private and sending customers to booking.

Priorities

What mattered

  • The studio is appointment-only and must not be presented as a walk-in storefront or mobile service.
  • The exact home-studio address must remain private until appropriate in the booking journey.
  • English, Greek, Russian and Hebrew content must support both left-to-right and right-to-left reading.

Decisions

Key decisions

Keep the address private

The site explains the Limassol service area without publishing the home-studio address.

Design for every language

English, Greek, Russian and right-to-left Hebrew shape the layout. The booking provider remains clearly identified as English-only.

Make booking request-first

SimplyBook.me handles requests, approval, confirmation, rescheduling and cancellation without exposing the private address too early.

Experience

What people use

Customers can review services, prices and booking information in four languages.

  • Mobile-first service and pricing discovery
  • English, Greek, Russian and RTL Hebrew content
  • Clear appointment-only positioning
  • Disclosed English-language SimplyBook.me handoff

Build

How it works

Language, privacy and booking rules shape the whole site.

  • Private-address disclosure rules
  • Left-to-right and right-to-left content
  • Controlled soft-launch status
  • Booking, imagery and legal review before full launch

Screens

A closer look

Current interface views, with source and status noted.

Current Natelier English services and prices page with hands, feet and extras arranged in three clear columns.
Live English services and pricing screenshot, 29 Aug 2026.Controlled soft launch; services and prices remain provisional.
Current Natelier mobile booking section explaining request confirmation, private address timing and the SimplyBook handoff.
Live mobile booking handoff, 29 Aug 2026.Request-first booking; no instant confirmation, payments or automatic address delivery.

Current status

Where it stands

Natelier is in a public soft launch. Customers can request appointments through SimplyBook.me, while services and launch details are still being reviewed.

Project stack

Next.js 16React 19TypeScript 5.9VinextCloudflare WorkersSimplyBook.meCustom CSS